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The other day I tweeted something about Citibank having made it harder to pay off my credit card, with a witty comment about them attempting to collect more interest.
Today I was picking up some food when I saw the first mention from @askciti.
AskCiti @lisajill Sorry to hear ur having problems paying off ur card. I’d be glad to see if I can help. Plz DM me ur contact info (no acct#/PINs).
My response?
lisajill @AskCiti Are you serious? That was the least professional correspondence I’ve ever received.
Where to begin? I understand that Twitter limits messages to a 140 characters, instilling a need for brevity; however, I would much rather receive no response than the response that AskCiti proffered.
1. “ur” is not a word.
2. “plz” is not a word, and it’s not even an appropriate abbreviation since the full word is “Please”. No “z”.
3. Of course I’m not going to send them my account number or PINs. I’m not a moron.
Citibank failed in their response, then, on a number of levels. The first level was that I did not want a response. I didn’t ask for help - I was sending out a rant to the twitter-verse. If I wanted help, I would have gone through the appropriate Citibank support channels.
The second level was not using real English. Their message would be akin to me walking into a branch and receiving a greeting along the lines of, “Yo, bro. How’s it hangin’? Whatchya need, dudette?” What would I do then? I’d flee the building.
The third level was treating me like an idiot.
Could Citibank have avoided this whole mess and still offered help over Twitter, even if not appropriate? Sure:
@lisajill is there any way that I can assist you? Please send a direct message or call Citibank directly. 1 800 xxx xxxx
Professional, informative, and friendly, with 19 characters to spare.
I have been with Citibank since before I was born (thanks mom and dad!) which is pretty serious customer loyalty. If I was a new customer, I’d be seriously considering canceling my Citibank account purely based on the lack of professional language. I’m not going to cancel my account, but it sure did bring that to the forefront. Communication is extremely important: banking is usually a conservative industry and quite frankly, I like banking to remain conservative.
Corresponding with me in that type of slang makes me wonder why I’m entrusting Citibank with my money.
Now, the final tweet was:
AskCiti @lisajill I just saw the response your received. I am really sorry about that. Is their anything I can do to help?
Seeing “their” instead of “there” just makes you wonder what kind of people they have on the front-lines of their online presence and really reinforces the poor language skills that those folks have. Not to mention “your” when he meant “you” clearly exemplifies a lack of attention to detail and proof-reading ability. At least he apologized, though I strongly doubt that this person actually understood why I was peeved.
Here’s what it comes down to: 140 characters is not enough for support. I think that expecting support in such a medium is ridiculous, and offering support in such a medium is equally ridiculous, with both sides setting themselves up for a frustrating and disappointing experience. Once in a rare while I will answer an ExpressionEngine question over Twitter and it takes all of 5 minutes to regret that, as invariably it turns out that an easy question turns into a complex question that needed several paragraphs of back and forth to even understand the problem.
It’s important, then, for both customers and businesses to understand and accept the limitations of Twitter and not have such high, unrealistic expectations for expansive dialogue in a medium that does not allow for it.
... because when you make yourself look like a fool, you lose trust. When you lose trust, you lose customers. Is Twitter really worth that?
No.
-Lisa, on May 21, 2010 at 3:11 pm .::. Comment (7)
I’d have to completely disagree with you here, Lisa.
There *is* an expectation that people will receive support via Twitter. And people *are* stupid and send account information. Even when people are trying to be smart, and if they had used the message that you’d suggested, they will assume that DMs are secure because they’re “private” and will send passwords or account numbers.
You may be smarter than the average internet user, or perhaps smarter than the average Citibank customer, but the nature of the internet is such that people expect answers instantly, to any feedback in any medium, tailored specifically to their needs. For every person like you who laments the decline of the English language caused by Twitter and SMS, there’s another user who can’t understand why their !@%*# bank isn’t reading his $!(%* blog post to solve his personal !#(%*# problem.
I agree that “ur” and “plz” aren’t professional, but I still think that your response to the citibank rep was just as rude. He’s just trying to do his job and being proactive about reaching customers that are expressing frustration. Those are common abbreviations in the online short messaging space, just as much as LOL and WTF might be.
That said, the “your” and “their” are amateurish. But I’d take someone who didn’t quite know their homonyms but could solve my banking problems over the reverse.
By GrowlTiger on May 21, 2010 at 2:54 pm .::.
The language portion being butchered is what bothers me the most. I was trying to do a refinance the other day and when corresponding with their loan officer via email I got this back as a response, “Ok. C u at 1 wed”.
This is unacceptable to me in a text message or twitter format, let alone in an email where these limitations were not needed. I’ve not gone with the company for a few reasons, but this one really hit home.
I can understand that Lisa, myself and Growl are probably more intelligent then most internet users, so I can let that part of the statement slide. However companies need to use full words and spell properly in response to people if you’re trying to get their business.
By Cirira on May 21, 2010 at 3:07 pm .::.
@growl - We’ll agree to disagree. I expect banks to be professional, knowledgeable, and courteous. Typing like a teenager does not convey any of those. If they are concerned about security, then responding and directing to the 1800 support line is the best thing they can do.
You can be professional, and you can compose brief messages, and you can maintain security - all in 140 characters or less. I know, it’s not as easy as utilizing “ur” and “plz” (couldn’t they at least use “pls”?) but it is certainly possible.
I don’t believe that I was rude in my response, though the word flabbergasted is certainly true. I believe that the Citibank rep’s response was rude and discourteous. Mine was merely shocked. I admit that could and possibly should have left off the “Are you serious?” part, which likely would have lessened the perception of my own rudeness.
@cirira - if I saw that in an email I would respond with something like, “Thank you, I’ll be going with another company. Have a nice day.”
By Lisa on May 21, 2010 at 3:17 pm .::.
I agree with you, Cirira, that using abbreviations like that in a medium where that’s not a limitation is a definite turnoff. I certainly wouldn’t want to receive a letter in the mail from a company saying “C Our Gr8 Stuff”. That would go to the shredder immediately. And I go out of my way not to use “u” or “ur” in my tweets (I have, on occasion, abbreviated other words).
But that’s not to say that I don’t accept it or even expect it from others. There’s a tremendous amount of pressure for companies to be reactive to the social space, be it Facebook or Twitter or something we’ve not yet discovered. As a society and a user population, we have to choose whether or not we let a certain amount of language slide as a result, or we have to change our expectations. I draw the line at abbreviations in emails and school essays (another well documented and lamentable fact), but when you’ve only got a handful of characters*, I’ll take the responsiveness over the strict accuracy.
* (note that you actually have less than 140, since you also generally have to address the user [@username]).
By GrowlTiger on May 21, 2010 at 3:18 pm .::.
I still think that companies can respond via Twitter in professional, responsible manner without resorting to sounding like teenagers. My example of such a response (even shorter without requesting a DM) comes in at well under 140 characters, including the @username syntax.
I’ll leave the argument as to whether we should pander to the need for immediate gratification to another post. But that’s a fun one, too. Setting expectations is a large part of support practices; I think this is a classic case.
By Lisa on May 21, 2010 at 3:25 pm .::.
I’m accustomed to having to truncate what I want to say in my ticketing system at work. The Subject line for our tickets has around 140 characters in it. In these tickets I have to identify the users location, application name, problem, and user id. I understand that it may seem hard to limit yourself to work within the confines of that restriction, but it is possible by rewording what you need to say.
I also think that companies using social media sites to respond to their customers is an intelligent business decision and most likely helps the company in the wrong one, they just need to hold themselves to the same level of professional correspondence that they would in an unlimited medium.
By Cirira on May 21, 2010 at 3:26 pm .::.
I just realized I butchered part of my sentence there. It should read “and most likely helps the company in the long run”. I’m not sure how I fit wrong one into that sentence.
By Cirira on May 21, 2010 at 3:33 pm .::.